Introduction To Finance Markets Investments And Financial Management Online Read How Are Mobile Applications Helping Businesses Get An Edge?

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How Are Mobile Applications Helping Businesses Get An Edge?

The industry will move to strengthen its position in the market by increasing brand awareness, increasing profits.

High earnings are turning more businesses towards mobility because with low investment in mobile apps help them trade better, deliver winning results and drive revenue. This mobile app development race has led businesses to build custom business apps that help promote the services they offer and engage customers globally.

According to Gartner research, “By 2017, demand for mobile app development will exceed the IT sector’s mobile app developer capacity to build apps.”

Take a look at how five industries are reaping huge profits by embracing mobile apps:

(1) Health

The probability of adopting M-health applications is high in the healthcare industry to make services faster and cheaper than before.

It makes inventory management of hospitals and pharmacies easy; providing omnichannel access to patient data that makes care easier; burdening patients with remote testing, e-prescribing, and telemedicine services; management of health records made easier by digitization; clinical communications made quicker by instant messaging or in-app calling; Health education and training is becoming mobile and can be delivered anywhere.

With this, patient safety and engagement can be taken to a new level with increased access to care and reduced medical fraud.

(2) Travel and tourism

Gone are the days when the wanderlust used a map, compass, guidebook or odd print, and hired an agent to better plan and travel to the place. Mobile apps have completely changed the scenario.

85% of people use mobile apps to plan their trips in their spare time.

With the advent of mobile apps, travelers do not need to dig deep through various leaflets, brochures or guidebooks or end the hassle of standing in long lines with online ticket bookings, hotel bookings, find out about local attractions, destination details and food outlets. Easily finding travel destinations using mobile GPS services and online payments enhances the user’s travel experience and enriches engagement.

Moreover, it is a powerful weapon for travel agents to lure customers, sell better travel packages and launch marketing campaigns to increase visibility in the market.

(3) Banking and finance

Mobile apps have become the dominant interface in the future of the banking and finance industry. A mobile-first strategy has become another way to increase customer engagement, increase customer acquisition and increase retention.

According to a study, 2 billion people will use mobile banking in 2019.

This signals that investing has changed and more and more banking customers are using mobile apps to track, trade and spend through user-friendly and secure interfaces, which means that half of banking and financial customers will increasingly choose digital services.

Almost every financial institution prefers to build mobile applications to increase customer outreach, collect customer insights through data visualization, increase competency and speed up work.

(4) Modes

The fashion industry has changed direction by providing customers with easy access to fashion clothing, accessories, boutique items and more through the ubiquitous mobile apps. Mobile phones that are right in the hands of customers relieve the need to move to fashion outlets or try on outfits with high-tech innovations.

Customers get the latest information on new arrivals, browse inventory offline, view detailed product descriptions at any time, and checkout quickly. M-commerce channels also allow customers to easily find fashion outlets and get directions to stores.

Other than that, the store management has become mediocre. Stores can check the availability of existing stock without wasting time looking for items on the shelves. In addition, advance reminders of low-stock products inform owners of low-stock items and don’t let them run out of stock.

(5) Media

Interaction layers are added to print and media advertising to revitalize the way customers browse businesses, read content and get information.

With a mobile app, customers who are not interested in reading marketing collateral will listen to what the business has to offer through engaging audio, video or multimedia content. Moreover, knowing customer response to business advertisements becomes easy to track and manage compared to print advertisements and traditional media, in turn, helps in making data-driven merchandising decisions.

take away

Cellular DNA is deeply intertwined across all types of businesses, regardless of the industry the business belongs to. In a push to build brands, add value for customers, connect better with customers and increase profits, businesses are jumping on the mobile bandwagon. Does your business have a mobile app? Otherwise, work with an award-winning mobile app development company to build the app that best fits your business needs and creates an unparalleled impact.

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