Can.You.Finance.A.Home Through.Quicken.Loans.Without.Paying.Anything.Down SpotLight on Success – Peter G Corn – Entrepreneur-Owner-Founder

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SpotLight on Success – Peter G Corn – Entrepreneur-Owner-Founder

Peter grew up at 1502 Burrstone Rd. in Utica, NY with his French-German and Irish-German parents and went to Utica schools. Pedro was the youngest of seven brothers and sisters. As a teenager, Peter spent a lot of time working for his two brothers-in-law, who were also businessmen and entrepreneurs.

In fact, one of his brothers-in-law was an early pioneer in the health food industry. Remember, too, that this was a time when health food stores and vendors were not yet part of the mainstream of American life and business. This was an extremely cutting edge idea and in some ways it is exactly why Peter Corn was successful in the industry. He hit it at just about the right time when it was young enough that there weren’t many competitors, but not so early that it took a decade for people to be ready for it. This was Peter’s first exposure to entrepreneurship.

After working in the fledgling health food industry with his brother-in-law in the 1970s, Peter eventually branched out into his own business, Peter’s Cornucopia in 1985 in the Village of New Hartford, in the building now occupied by Georgio’s Restaurant. In about 1,000 square meters, with a reduced budget of a small loan, a little savings and a lot of hope, Peter launched his new business.

Peter explained that much of their success is due to excellent locations, industry knowledge, growth in leaps and bounds, passion for this industry and the look and feel of their stores. Often a business will spend many years building a business before any profit is made. Peter’s new business only spent about two years in this mode, but they were still breaking even and slowly building a following.

Also, as a nod to growing in baby steps as well as buying inventory on demand, he kept overhead as low as possible. Peter is the type of person who is positive, but also realistic. Plan for the worst while hoping for the best.

When asked what else has helped him become a successful entrepreneur, he explained that it’s an even mix of presentation combined with a great product. Peter said: “(The) look and feel (of a business) means a lot, but it’s also about the community and how you support the community that drives the business.”

Peter continues to support local businesses when he finds one that fits his theme, industry and corporate mission. Two such local businesses are Whirled Peas by Denise Sachs-Michalanie of New Hartford and Sammy and Annie Foods by Christopher Giruzzi of Barneveld. These two businesses will be in a future CyberVillage SpotLight. Others include Toma’s, Owen’s Farm, Chesterfields, Juanita’s Soul Classics, Heidelberg and Daniele’s Foods.

Peter explains that his evolution has been slow and deliberate, but has always been based on momentum. He didn’t try to hurry. He grew the business in the existing office space until it was ready to explode. Only then would it justify the cost of expanding to a new space. This kept the momentum going while overheads were kept as low as possible. Peter moved from the first location after about six years, just up the road at 52 Genesee Street, also in the village of New Hartford. It later grew to 1,800 square feet, but Peter’s Cornucopia was still thriving and profitable.

A few years later, they expanded to the entire ground floor of about 2,500 square meters. Then they could offer a standup juice bar.

In 2004, once again bursting at the seams, it was time to move again. With an office and warehouse in a basement and parking in the Village becoming a problem, Peter moved to the New Hartford Mall. Now with 10,300 square meters of prime real estate, Peter has his own office, a real stock area, a health food store, a juice bar and a very nice coffee shop with a WI-FI hotspot. An important note is that the juice bar uses all real fruit and organic juices. This is also one of those little details that Peter believes has helped his business grow. Quality ingredients are very important to your regular customers. The general population is not aware of the fact that many juice bars use sweeteners and syrups instead of just fruit.

Peter spent a lot of time using local friends/consultants, such as Carl Cuccaro, to ensure that the look and feel of the new Peter’s Cornucopia in the New Hartford Mall maintained its quality, welcoming and natural atmosphere. The way Peter described the look he didn’t want was supermarket with checkout counters. The store resembles popular bookstores with a welcoming atmosphere and a central/desk area where friendly people visit you.

We asked Peter what the future holds for his industry and the wider economy. Peter plans to remain in his family and business environment and does not see himself retiring. He is very happy with his current location, but if there were to be an expansion in the future, it would likely be in a larger city while maintaining his headquarters in Utica, New York. Peter feels he has achieved what he set out to do, with a large and successful store in a great location.

Peter’s view of the economy is that we have either bottomed out or are close to it. Peter admits it may still be a while before confidence returns, but he’s confident it will. Peter isn’t sure that bailing out big, failing companies while ignoring small, growth-ready companies is the best strategy.

It doesn’t matter which president you voted for, Republican or Democrat, believe we went in the wrong direction, but we will still recover as a nation, we always do. Peter explained: “Despite claims that increased government spending will speed up the economic recovery, I don’t buy it. It will take longer with the government involved, but we will recover.

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